When it comes to music promotion, email marketing is still one of the most effective options for independent musicians. With so many options available, it’s important to find the top email marketing platforms for independent muscians.
Email marketing is a great platform to engage with fans and customers of your music. And it’s evolved into much more than a simple mass communication tool. A robust marketing automation tool can help one engage and nurture relationships with their audience. And do it in the most efficient way possible.
Choosing from the top email marketing platforms
First, the price needs to fit into your budget. As an independent musician, resources might be limited when you are first starting out. Understand that there are free versions of these top email marketing platforms available. Some even offer extensive value beyond what you’d expect in this free tier. For example, Brevo and E-goi offer unlimited contact uploads for free, while in other platforms, this is something you’ll be charged for. Of course, price isn’t everything.
If you’re shelling out some money, either monthly or annually, you’ll want to make sure the additional features are going to help create additional opportunity for you. It’s critical to understand what features are accessible to you and at which price tier. And you should also only pay for features you think will benefit how you can effectively communicate to your fan base.
For instance, are you marketing live shows? There can be a certain set of tactics and strategies some marketing automation tools offer that can benefit the promotion of these. Are you regularly creating and selling merchandise? Again, there are other strategies and tactics to benefit you here. Or are you simply promoting your latest release or beat you just published? Or all of the above? Whatever the case may be, it’s important to outline your objective and then find the platform and price tier that is suitable for you.
These are the top email marketing platforms for independent musicians.
Brevo helps you grow your business. Build customer relationships across email, SMS, chat, and more. Use the tools you need, when you need them. Try it for free.
E-goi
E-goi is another platform that you can trust to get the job done for you when it comes to email marketing and marketing automation. Sign-up and instantly get all the necessary tools needed to turn your music promotion efforts into a machine. And their pay as you go option makes this an extremely attractive solution for music makers just starting out. I highly recommend you give E-goi a try when you're developing your email marketing strategy.
GetResponse is a platform I highly recommend. It's also free to try for 30 days with no credit card necessary. What separates GetResponse from its competition is its live Webinar functionality that is built into its marketing automation. If you're someone who could take advantage of this by selling courses for making beats or creating sample packs, it's a nice bonus for you. There's also an emphasis on sales funnels with this platform which also makes it a nice choice for those who will be selling merchandise, or beats. Definitely give them a look!
Moosend
Moosend is free forever. It also happens to be one of the top email marketing platforms for independent musicians. I really enjoy the advanced personalization features that come with that platform. They will absolutely aid you in establishing and nurturing relationships with your fans, contacts, and subscribers. You have nothing to lose by giving them a try and seeing if it's a good fit for you.
Aweber
AWeber is one of our top 5 BeatStars marketing integrations. If you're selling beats through that platform, you'll definitely want to give AWeber a look. They have everything you need to run effective email marketing campaigns to promote your music. Check them out!
Mailchimp is one of the most reputable email marketing and marketing automation platforms there is. It's a platform you can definitely trust your music promotion with. Mailchimp can also be integrated into BeatStars, so if you're selling beats through that platform, it's one you'll definitely want to take a closer look at. I do find some of the other platforms to be more user friendly with better free options that offer unlimited contact uploads, but that doesn't make Mailchimp a bad choice if you decide to go in that direction.
Active Campaign is another platform that can do it all. While they are definitely not the most affordable solution, you will get a ton of tools that will help you take the promotion of your music to the next level in a really efficient and effective way. Add them to your list of platforms to check out when you're doing your research.
