Apple Music for Artists, the analytics platform for musicians who have their music distributed on Apple Music, is officially out of beta and available to everyone.
For those who were using the beta web-based platform, you won’t notice major changes. There is, however, a new iOS app that will make the platform easily accessible.
Resources like this and competitive platform Spotify for Artists are especially beneficial to independent artists.
Total plays, average listeners per day, song purchases and Shazams are right up front on the dashboard. Apple Music for Artists also gives you the power to get really granular in analyzing your fan base of listeners.
Country and regional views can be pinpointed to individual cities. This is the type of data that can help artists with limited resources effectively plan the logistics of their next tour. A truly great feature.
The platform even throws in some gamification badges that highlight some milestones along your journey. You’ll receive a badge when you eclipse a certain number of plays in a new country, for example.
Leverage Apple Music Data To Help Build Your Brand
You can also get some nice views on the demographics of your listeners. I can envision this being beneficial if you wanted to launch a social media advertising campaign around your next release. Targeting the demographic that is consuming your music the most will give you the most bang for your buck!
One of the best parts of the platform is that the data available goes back to 2015 when the platform was first launched. Shazam data as well.
And with the recent announcement that there are over 60 million users now on the platform, you’re likely sitting on some key information that will help grow your brand. You may even want to consider using some data to aide in your perfect pitch to a music supervisor.
So, if you’re an artist with music on Apple Music, claim your account for free now.
