The quick and easy answers to the question, “Do beatmakers need a website to sell beats?” is a resounding, Yes. You absolutely want to have a web presence to sell and market your beats online. Now how you go about doing that really depends on your career aspirations as a music producer.
It’s one thing to have your beats available soley on one of the top platforms to sell beats, like Airbit. It’s another thing to establish a brand, a loyal customer base, and truly run a business. If that ladder is what you’re after, then you absolutely want your own website to sell beats. This isn’t to say you can’t still be successful selling strictly on those platforms. It just means you’ll have more ownership over your content, and how you want your brand to stand out.
Don’t get overwhelmed and think this is going to cost you a fortune to setup either. Building your website to sell beats can be fairly inexpensive. This article is here to help guide you through that process and help get you started building a website to sell beats efficiently and effectively.
Purchase a domain and hosting for your beat selling website
The first thing you need to do is purchase a domain name for your website. Many music producers and beatmakers simply choose to make this their producer name. Secondly, you’ll need to host your website on a server. The web hosting solution that I recommend for beatmakers is Bluehost.
I have used many web hosting companies over the years, but Bluehost has been the most reliable, cost friendly, and has a great customer service team. That’s why I use them to host this very website as well. You can get hosting from Bluehost right now at only $3.95/month over 36 months. And that will come with a free domain name, so you can kill two birds with one stone. I love that Bluehost also comes with 1-click installs of WordPress that make setting up your beat selling website theme a breeze.
As a lesser involved alternative, you can opt for leveraging your Platinum subscription to Airbit and using your domain name to point directly to your Infinity Store. The Airbit Infinity Store makes selling your beats, sound kits and sample packs a breeze. This is the perfect solution for those who solely want to focus on making music and less on the marketing side. Check out this demo of the Infinity Store to see it in action.
Design your website to sell and market beats
Now if you decide to go the Bluehost route and build your own WordPress website to sell beats, you’ll want to give your customers a user-friendly experience that is optimal to driving sales to your beats.
One of the best resources for finding a great website theme is Theme Forest. You can browse thousands of amazing website themes for WordPress here. Once you purchase one that is suitable to the needs of your beat shop, then you can easily install it via Bluehost’s one-click WordPress installations.
If you have decided to use the Airbit Infinity Store as the central spot for your web domain, don’t worry. You can still customize styling, branding and add live chat to talk directly with customers of your beats.
Integrate beats to your website and sell them
If your beats are already hosted online by one of the top beat selling platforms like Airbit, then this step becomes super easy. The Airbit Infinity Store can be embedded and styled to your existing website or theme. They give you a simple copy and paste code, no different than a YouTube video. Producer duo, Dopeboyzmusic, and their beat shop is a great example of this.
Another platform that is great for website integration for selling beats is Sellfy. Once you create a Sellfy store, you’ll be able to embed your beats that are for sale on your website, or even Soundcloud.
Or if you’re familiar with WordPress plugins, you can integrate the WooCommerce plugin and sell your beats directly from there.
Reasons to have more than just beats for sale on your website
As stated up front, if you strictly want to focus on music and selling beats alone, there are different less-involved solutions for your beat selling website. But, ask yourself: Are you more than just a beatmaker? Do you want to develop a personal brand and become an influencer? Brand sponsorship deals? Get paid to test and promote new music gear? If these are some of your aspirations, you need a landing spot that you have complete ownership over to capture that attention.
Social Media is part of that solution, but if you aren’t transferring your audiences on those platforms back to a place where you have ownership, you’re missing on some massive opportunities.
Start building your brand via your website to sell beats. Start building your beat selling business.
