If you’ve ever taken a Marketing 101 course, you’re familiar with the 4 P’s of marketing. And for those selling beats, this is applicable for you too. Having a strategy focused on the place you sell your beats is extremely important. And if you look to the top platforms to sell beats, there are two leaders: Airbit and BeatStars. Because of this, the common question arises, should you sell beats on Airbit or BeatStars?
While there are some similarities to the way these platforms help music producers and beatmakers market and sell their beats, there are other factors to consider outside of the scope of the services they provide you. For example, what is the user experience for people who buy beats? What is the volume of traffic that these platforms bring in on a monthly basis? How easily accessible are the beats that you’re releasing on these platforms? It’s always important to put yourself in the shoes of the customer. In this case, independent artists who are looking to buy beats.
How artists can shop for beats on Airbit and BeatStars
Both BeatStars and Airbit offer their own experience for artists to shop for beats. This means different ways for them to filter and find beats. These are important to learn and know, because as so many beats exist on these platforms, it is important to make sure you optimize them to be more accessible.
Similarities in searching for beats on Airbit and BeatStars
Rappers and artists can search and filter for beats buy on both Airbit and BeatStars in a similar way using the following methods:
- Genre
- Producer
- Type Beats
- Mood
- Tags
- Tempo (BPM)
- Filter Free Beats
Unique ways to search for beats on Airbit
In addition to the common ways to search and filter beats, Airbit offers a new and unique way to do this. By the way of Artificial Intelligence, you can drop in a YouTube or Soundcloud link to your favorite song and Airbit will find you beats that are sonically similar. This search by sound feature is a true breakthrough for those shopping for beats, and also why Airbit is becoming a platform that caters to sync licensing.
Unique ways to search for beats on BeatStars
When it comes to searching for beats to buy, BeatStars also does a great job at differentiating itself. Starting with the price of the beat. As an independent artist, you may be working on a tight budget, and this is an efficient way to make sure you are only shopping for beats that fit within the scope of your budget.
Separately, searching by instrument is another great feature. Maybe you’re looking for something very specific like a beat with a more acoustic vibe. On BeatStars, you can seamlessly filter to beats that include acoustic guitar, for example. And as a producer selling beats on BeatStars, you’ll want to make sure your beats are optimize in this way, so they’re easily accessible.
Searching for beats within a key is also a unique way to find beats on BeatStars. Maybe you already laid down a track over a beat featuring a specific key and you’re shopping for some beats to remix your track. BeatStars makes this a much easier process for you.
How searching for beats impacts the user experience
Airbit and BeatStars both offer their own experience for those shopping for beats. And they’re both great experiences. There is a reason these two platforms excel above the other beat selling marketplaces, and the simplicity and user experience in finding beats is definitely at the top of the list.
Should you sell beats on Airbit or BeatStars?
Now that you’ve stepped into the mind of your future customers, it’s time to select the platform for you to sell your beats on. And for me, the answer to this question is clear and definitive. Sell beats on both Airbit and BeatStars.
Why limit yourself to just one platform? Both of these platforms attract their own unique audiences, so why not have your beats accessible to both of them? Unless one of these platforms is sponsoring you to be exclusive to them, there is absolutely no reason for you to keep your beats on just one platform.
As a music producer, think of yourself as a major brand. Do major brands sell their products exclusively through Amazon, for instance? Or do they sell their products on Amazon, Walmart, Target, etc. It’s important your beats are present on the top two platforms to sell beats: Airbit and BeatStars. The more ears listening to your music, the more opportunities you will receive.
