When it comes to music promotion, email marketing is still one of the most effective options for independent musicians. With so many options available, it’s important to find the top email marketing platforms for independent muscians.
Email marketing is a great platform to engage with fans and customers of your music. And it’s evolved into much more than a simple mass communication tool. A robust marketing automation tool can help one engage and nurture relationships with their audience. And do it in the most efficient way possible.
Choosing from the top email marketing platforms
First, the price needs to fit into your budget. As an independent musician, resources might be limited when you are first starting out. Understand that there are free versions of these top email marketing platforms available. Some even offer extensive value beyond what you’d expect in this free tier. For example, Brevo and E-goi offer unlimited contact uploads for free, while in other platforms, this is something you’ll be charged for. Of course, price isn’t everything.
If you’re shelling out some money, either monthly or annually, you’ll want to make sure the additional features are going to help create additional opportunity for you. It’s critical to understand what features are accessible to you and at which price tier. And you should also only pay for features you think will benefit how you can effectively communicate to your fan base.
For instance, are you marketing live shows? There can be a certain set of tactics and strategies some marketing automation tools offer that can benefit the promotion of these. Are you regularly creating and selling merchandise? Again, there are other strategies and tactics to benefit you here. Or are you simply promoting your latest release or beat you just published? Or all of the above? Whatever the case may be, it’s important to outline your objective and then find the platform and price tier that is suitable for you.
These are the top email marketing platforms for independent musicians.