For any musician that is exploring sync licensing opportunities, OTT (Over-the-Top) Streaming Platforms are essential to their success. This article will explore the top OTT streaming platforms for musicians to research for sync licensing opportunities.
Did you know that subscribing to every streaming platform is tax deductible for research purposes? Well, they are, and if you read my book, you already know this is one of the key ingredients to get to know your customers aka music supervisors. And the majority of them come with free trials.
What is an OTT Streaming Platform?
A service known as an OTT (Over-The-Top) streaming platform bypasses conventional cable or satellite TV providers in order to distribute video content via the internet. For a monthly or yearly subscription fee, these platforms offer on-demand access to movies, TV series, documentaries, and other video content.
Customers may view their preferred TV series and movies on their smart TVs, laptops, tablets, and cell phones thanks to OTT streaming platforms. OTT streaming services like Netflix, Amazon Prime Video, Disney+, HBO Max, Hulu, and YouTube TV are a few well-known examples.
The ease, affordability, and large content libraries of OTT streaming platforms have helped them gain popularity over time. By giving viewers more control over their viewing experience and enabling them to access information whenever and wherever they choose, they have upended the traditional TV industry.
What music supervisors work on projects distributed through the top OTT streaming platforms for musicians?
If you read my book, you know that Movies, TV shows, documentaries, and other forms of video content are just a few of the things that music supervisors work on for OTT streaming services.
You also know that it is very simple to locate other music supervisors through websites like IMDB.com.
Their efforts are crucial in forging a strong emotional bond between the spectator and the content, and they can significantly improve the viewing experience as a whole.
These are the top OTT streaming platforms for musicians.
Paramount+
A great OTT streaming service, Paramount+ provides customers with access to a variety of high-quality material. With its extensive collection of films, TV series, and original programming, Paramount+ offers viewers a wide range of options, making sure there is something for everyone.
The platform’s wide selection of CBS network oldies and newies, including “NCIS,” “The Big Bang Theory,” and “Survivor,” is one of its best qualities. These programs have a devoted following and are regarded as must-watch television by many fans.
A growing selection of exclusive original programming is also available on Paramount+, including highly regarded programs including “The Good Fight,” “Star Trek: Discovery,” and “Evil.” Because this content is exclusive to Paramount+ and cannot be seen on any other platform, it appeals to viewers looking for new and unique entertainment.
The cost-effectiveness of Paramount+ is another distinctive quality. Paramount+ is a reasonably priced alternative to other streaming services with a variety of membership options, including an ad-supported plan.
Overall, Paramount+ is a fantastic choice for fans looking for a high-quality streaming experience because to its vast collection of material, exclusive original programming, and cost.
Amazon Prime Video
An outstanding over-the-top (OTT) streaming service, Amazon Prime Video provides its customers with access to a wealth of high-quality content. Amazon Prime Video offers viewers a variety of options to choose from, catering to diverse likes and preferences, with a large collection of films, TV series, and original programming.
The platform’s excellent selection of critically praised original programming, which includes programs like “The Marvelous Mrs. Maisel,” “The Boys,” and “Transparent,” is one of its distinguishing qualities. These programs have received accolades for their outstanding production values, appealing performers, and original and compelling storylines.
The user-friendly design and accessibility of Amazon Prime Video are additional distinguishing features. The website is simple to use, and renting or buying movies and TV episodes that aren’t part of the membership is made simple by its interface with Amazon’s online store.
Additionally, Amazon Prime Video gives subscribers unique access to live sporting events like NFL games and Premier League soccer matches, giving sports lovers a wide variety of content.
Overall, Amazon Prime Video is a great choice for viewers searching for a high-quality streaming experience thanks to its enormous content catalog, award-winning original programming, and user-friendly interface.
Apple TV
Apple TV+ is a fantastic over-the-top (OTT) streaming service that offers users a carefully curated selection of superb content, including as movies, TV series, and original programming. One of Apple TV+’s unique selling points is its dedication to creating original, highly regarded programming like “Ted Lasso,” “The Morning Show,” and “For All Mankind.” The plot, performances, and production values of these programs have won recognition.
A varied selection of programming, catered to various likes and inclinations, is another goal of Apple TV+. The portal offers a wide variety of content, including comedy, dramas, documentaries, and kids’ programming. Also, Apple TV+ makes ongoing investments in creating and acquiring fresh content to keep its library interesting.
Another advantage of Apple TV+ is its seamless integration with the Apple ecosystem. Subscribers can easily access content on a variety of Apple devices, including iPhones, iPads, and Macs, as well as on smart TVs and streaming devices. This integration offers a convenient and user-friendly experience for viewers.
As a result of its high-quality unique content, varied programming, and seamless interaction with the Apple ecosystem, Apple TV+ is a great OTT streaming platform. Apple TV+ continues to draw customers and offer a high-end watching experience thanks to its dedication to creating and purchasing excellent content.
Netflix
Netflix is a top-notch OTT streaming service that has completely changed how people watch television and movies. Being one of the industry’s early adopters, Netflix has constantly provided a sizable collection of varied and excellent material, including films, TV series, documentaries, and animations, to suit a variety of tastes and preferences.
One of the platform’s distinguishing qualities is its dedication to creating original content, which has led to a number of highly regarded and nominated episodes and films, including “Stranger Things,” “The Crown,” “Narcos,” and “Roma.” As this content is only available on Netflix, it has become a popular choice for viewers looking for engaging new stories.
Another area where Netflix shines is in user friendliness. Subscribers can enjoy their favorite episodes and movies on a range of devices, including smart TVs, laptops, tablets, and smartphones, thanks to its user-friendly design, tailored recommendations, and offline viewing options.
Also, Netflix makes significant investments in the licensing of content from around the world, giving viewers access to foreign films and TV shows that might not otherwise be available in their area. Its dedication to international content encourages cross-cultural interaction and broadens the platform’s appeal.
In conclusion, Netflix is a fantastic OTT streaming platform because of its wide variety of content, dedication to creating original programming, user-friendly interface, and emphasis on global accessibility. It is a leader in the streaming sector thanks to its ongoing innovation and expansion.
Hulu
Hulu is a top-notch OTT streaming service that gives users access to a huge selection of top-notch material, such as movies, TV series, documentaries, and original programming. Hulu’s exclusive partnership with major television networks, which enables the site to give users access to current episodes of popular TV shows shortly after they appear on traditional television, is one of its most distinctive features.
Hulu’s dedication to creating critically acclaimed and award-winning original programs, like “The Handmaid’s Tale,” “Ramy,” and “Castle Rock,” is another asset. These programs have received recognition for their performances, storyline, and production standards, distinguishing Hulu as a source of new, original programming.
Along with a number of subscription choices, Hulu also provides access to live and on-demand programs from over 65 channels through its Hulu + Live TV option as well as plans with and without advertisements. Because of this flexibility, users can select a plan that best fits their viewing tastes and financial situation.
Viewers can easily discover new content and watch their favorite episodes and movies on a variety of devices, including smart TVs, computers, tablets, and smartphones, thanks to the platform’s user-friendly interface and tailored suggestions.
In conclusion, Hulu is a fantastic OTT streaming platform because of its wide variety of content, dedication to creating original programming, adaptable subscription plans, and user-friendly interface. Hulu has made a name for itself in the streaming market by continuously delivering new and interesting content.
Honorable Mention
- Disney+
- HBO Max
- Peacock
- ESPN+
Conclusion
These are the top OTT streaming platforms for musicians to research to find sync licensing opportunities. Remember, it is important to understand your customer (the music supervisor) and the best way to do that is to watch and listen to their previous work.
Remember to take good notes that you can use to help personalize your perfect pitch.
