Smart musicians have realized that there are many potential income streams for them. With a developed brand, it’s possible to earn income in many ways other than relying on your music as the sole source. As an independent musician, the skills you posses are unique, and can be packaged in the form of a course. If you’re a music producer or beatmaker, you might consider putting together a course on the DAW you’ve mastered. There are many musicians in this community who would love get insights into your workflow. Doing this is easier than you might think with one of the top platforms for musicians to host courses, like Thinkific, for example.
How independent musicians can market their course
As a creator and independent musician, you know your unique skill set best. And once you’ve decided what it is you want to teach, think about what the goal of your course is. Do you want to reach as many people as possible? Do you want it to be a more private and premium course? Will you regularly be producing new courses and want to build out a subscription-type model? Defining these goal will help in your course platform selection.
These are the top platforms for musicians to host courses.
How independent musicians can promote their course
If you have an established brand, with a loyal fanbase, it’s likely that many of them would love to get insights into the skill you’re teaching. Leveraging the platforms you communicate to them on already about your music will be transferrable to this course you’re promoting. Treat your course as you would a release of music.
If you’re a musician without a big name, or established brand, don’t be discouraged. While you want be able to leverage the equity of your name in promotion assets, ultimately it is the content that matters. You’ll want to make sure the content is at the forefront of any promotion that you do. This is your selling point, so you’ll want to demonstrate and highlight it.
Selecting one of the top platforms for musicians to host courses
You know your brand. You know the content that you want to produce and teach. Ultimately, the platform that hosts your course needs to be an extension of that. What I personally love about Thinkific is that they give you the option to test drive the platform for free. Their feature-rich platform makes packaging and selling your course a breeze. But as with anything, do your own research and choose the platform that makes the most sense to you.
