With the many platforms to sell beats, it’s essential that you do more than place your beats there to stay competitive in the beat selling market. Having an effective beat marketing strategy can make any beatmaker or music producer stand out from he masses. And there are many top tools to promote your beats to choose from. For those on a budget, there is good news. Many of these platforms to promote your beats are free. But if you truly want to accelerate the sales of your beats, you might opt for some premium beat marketing tools.
Building a website to promote your beats
The promotional activity of your beats will be best suited if an owned platform is at the forefront of that strategy. In most cases, this owned platform will be your website. Having visibility into the visitors of your beat store will enable you to run additional marketing tasks to them.
If building your own website seems overwhelming, don’t worry you’re not alone. There are many simple ways to make this happen on your own when you uncover why beatmakers need their own website.
Positioning your beats to the right target audience
Strangely enough, when a rapper is shopping for a beat online there will be three creative touchpoints they can use to measure the quality of you before they even hit that play button.
- Your brand as a producer. Consider what your name is as a beatmaker or music producer. Is it memorable? Do you have a logo that will capture the essence of your sound?
- The name of your beat for sale. What does this tell the listener about your beat to entice them to press play. Is it a Type Beat? Are there moods or vibes that you feel it expresses? Is there a specific instrument that is prominent. SEO applies to your beats.
- The cover art of your beat. Whether this is a cover art placed on Airbit or Beatstars, or a thumbnail image / video for your beat on YouTube, you’ll want to stand out. And you’ll want to create an image that connects to the title you used for your beat.
Using social media to promote your beats
This one is a no brainer. Give away free beats on YouTube. Play beat snippets on Instagram. Engage in a dialogue on Twitter about the industry. Create value based content that attracts your target audience. We’ve all seen the countless beat marketing tactics used by music producers.
And all of that is great, but buried between all of that is YOU. Remember these are platforms for you to express who you are. Platforms to create a community. Ask yourself, what impression do you want to leave for someone that comes across your content for the first time? Then use these platforms to engage in expressing that.
Another thing to look out for in social are trends. What platform is trendy? What is trendy within each platform. A platform really catered to music producers is TikTok. The central theme around the platform is music and using music in videos. And as it’s a platform still in its growth phase, the chances to reach more people organically are exponential above the others, if you’re just starting out to use social.
Should you use advertising to promote your beats?
Facebook Ads. Instagram Ads. YouTube Pre-roll. Google AdWords. We’ve all seen them. And YES, they can be extremely effective if done right. Do you really know how to optimize Ads for conversions though?
Whether you have the knowledge or not, ultimately this comes down to a simple question: can you afford to do so? Have you sold any beats using organic beat marketing tactics yet? Do you have an engaged following of people that want to buy beats?
If the answer to these questions is “No,” that doesn’t mean stop or give up. It might just mean to keep grinding. Patience and consistency is key. And if you’re passionate about something, this shouldn’t be a problem. If you’re just starting out, the last thing you want to do is fight an uphill battle, right?
Leveraging marketing automation tools to promote your beats
As an independent beatmaker or music producer, time is money. And if you’re just starting out, chances are you can’t employ a team to handle your marketing. That’s where having platforms that can execute automated tasks for you, can go a long way. And there’s no doubt platforms like Sendinblue, that excel at this, are amongst the top tools to promote your beats.
Take your beat marketing skills to new heights
You have the beats. Now it’s time to promote them. These are the top tools to promote your beats.
Bluehost
You need a website to sell and promote your beats. Domain name. Hosting. Wordpress. Get everything you need to get started from the most cost effective solution, Bluehost. Everything you need bundled together starting at just $3.95/month. The cost friendly solution for music producers trying to build a quality website to sell their beats online.
Semrush
Search Engine Optimization (SEO) is so important for beatmakers and music producers. And Semrush gives you the ultimate edge over your competition in that regard. Do you really want to reel in your target audience to your beat selling website? Then it is time to get started with some content marketing, and Semrush again provides you with all the tools to excel.
Brevo helps you grow your business. Build customer relationships across email, SMS, chat, and more. Use the tools you need, when you need them. Try it for free.
It's important to have your beats distributed to all major streaming platforms, especially on Social platforms like TikTok and Instagram, so you can promote them effectively. And if you need to do that, why not do it with the best digital distribution platform? Small annual subscription fee to distribute all your beats. Start collecting revenue while you promote your beats via social. Ditto makes it so simple for you.
This artificial music intelligence platform listens to and categorizes millions of your beats in minutes. Take the guesswork out of tagging your beats with the appropriate mood or vibe. Use it to help you with naming your beats. Watch your beat sales skyrocket because of it.
Fiverr
The concept is simple. You want to spend more time making beats than solely focusing on marketing and selling them. Tap into a suite of amazing freelancers to design artwork for your logo as a beatmaker, cover art for your beats, or YouTube videos. Whatever it is you're looking for support with, someone on Fiverr will be there to help you.
Wavve
Share audio from your beats on social media by turning them into custom-branded videos ready for YouTube, Instagram, TikTok, and all the rest. And do it in minutes. A smart and effective way to engage your audience with your beats on social.
Canva
Do you want to take part in building your own logo or album artwork designs? Then Canva is the solution you want to pay attention to. Design high quality content on the fly and really start building your brand as a beatmaker or music producer.
Do you want to discover rappers who need beats in real time? Want to watch your list of prospects to buy your beats grow. Then tapping into the power of Circleboom will help you do all of the above and much more. This Twitter management tool is a true game changer for beatmakers who want to take the proactive approach to selling beats.
