The reality is there are a lot of people who make beats across the globe. And simply making beats and placing them on one of the top platforms to sell beats isn’t enough to turn your passion into stable income. A robust marketing strategy is critical, and your website to sell beats is at the forefront of that strategy. That’s why SEO is important for beatmakers. If done correctly, having a search engine optimized website will help you sell more beats.
How can SEO help you sell more beats?
For starters, think about all the ways an artist will search for a beat. Is it a type beat? A beat with a specific instrument heavily featured? Is it a mood or vibe they’re looking for? These are all things that you can search engine optimize the name of your beats with, just to name a few. And this is extremely important.
Now think again about the volume of music producers or beatmakers that could be posting beats with similar titles? How can you stand out from the masses? How can you establish a brand name, where not only will they search for what you put in the title, but they are also searching for YOU!?! This is where SEO can help you sell more beats.
I know why SEO is important for beatmakers, but my knowledge on SEO is limited
You’re not alone, so don’t worry. One platform, in particular, will help you dominate SEO, content marketing, competitor research, PPC and social media marketing in one place. And that platform is Semrush. The best part? They offer a free 7-day trial, so you can get started immediately.
This SEO, content marketing and competitor research tools will help beatmakers stand out when rappers are looking to find new beats to buy.
Name your beats effectively with bulk keyword analysis
Imagine you just created the dopest beat, but you’re struggling to name it. You have 3-4 artists in mind that you could make it a type beat of, but aren’t sure what the best fit is. This is where Semrush’s bulk keyword analysis can come into play for you.
Spot search trends and the difficulty of the keyword. When you select a keyword. Simply click on it, and begin to analyze the competition.
If you have a budget for some Google AdWords, see how competitive that landscape is. Buying strategic Type Beat keywords are surprisingly uncompetitive and could bring huge returns for beatmakers with a budget. Semrush makes it so simple for beatmakers to find this information in seconds.
Attracting your target audience with content marketing is another reason why SEO is important for beatmakers
As mentioned previously, naming your beats appropriately is one important reason why SEO is important for beatmakers. The other reason, is establishing your name brand in the community so your customers keep coming back to you.
One way producers are doing this is through click funnels (or producer funnels) starting with giveaways of free beats. And if done correctly, these can be quite lucrative ways for music producers and beatmakers to raise awareness of their presence in the game.
A lesser executed way, is to create content that will drive your target audience to your beat selling website. Think about content that would be important to hip-hop artists that are just getting started. Or artists who are trying to truly go all-in and take turn their dreams into reality.
If you’re creating content that is providing them value, while also bringing them into your domain, it’s a win win situation. You give them valuable information that can enhance their aspirational career, while you get their traffic, eyes and ears on your beats.
Semrush gives you the ability to do topic research on your content ideas. For example, if you have an idea to write an article about the best microphones for rappers just starting out, type that into the topic research tool and Semrush will give you several ideas of content to write based on that search term.
Create content. Bring in new visitors to your website. Get new fans of your beats. Sell more beats. It’s time you get your website and SEO strategy into order. Semrush helps take you there. And there’s no excuse with their free 7-day trial.
